Connect with us

Hi, what are you looking for?

Your Profit SpringYour Profit Spring

Tech News

The Boring Phone is a nostalgic branding exercise by HMD and Heineken

The phone is boring so you can focus on good times with your friends, get it? | Image: HMD

HMD really wants us to have more fun. Earlier this year, it announced a collaboration with Mattel on an upcoming Barbie flip phone. Now, it’s teaming up with Heineken and creative firm Bodega on another effort designed to tap into nostalgia: the Boring Phone. There are more details on Heineken’s site — which you’ll need to be at least 21 to view — but basically It’s a translucent flip phone with no apps, just good retro vibes to help you connect with your friends over a cold one.

The Boring Phone is apparently real — I know, I was skeptical, too — but it will only be available through giveaways and isn’t going on sale. It’s a limited edition run and Heineken’s website indicates 5,000 will be made. There’s a 2.8-inch QVGA display on the…

Continue reading…

You May Also Like

Business

Chinese bargain retailer Temu changed its business model in the U.S. as the Trump administration’s new rules on low-value shipments took effect Friday. In recent days,...

Tech News

The latest Netflix app update will require Apple devices to run iOS 17 or later. | Illustration by Alex Castro / The Verge The...

Tech News

The new adaptive charging feature could help to save power and preserve the life of controller batteries. | Photo by Amelia Holowaty Krales /...

Business

U.S. pharmacy chain Rite Aid on Monday filed for bankruptcy protection for the second time in as many years, according to a court filing....