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Artists are making creative companies apologize for using AI

Artists have noted various inconsistencies with several of the dragon images in Wacom’s recent promotional campaign. | Image: Wacom

Popular drawing tablet manufacturer Wacom is the latest target being slammed by the digital art community after appearing to use AI-generated images in ads. Over the weekend, creatives across X (formerly Twitter) and TikTok noticed that Wacom was promoting its Intuos pen tablet with a dragon illustration that showed telltale marks of AI-generated images — such as questionable scale designs and fur blending unnaturally into other sections of the image.

Wacom deleted the images without explanation, fueling speculation that an industry-standard brand for artists was using tools widely criticized for replacing them. And it wasn’t the only AI controversy this weekend. Wizards of the Coast (WotC), the publisher behind Magic: The Gathering and D…

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